Privacy Policy

How We Collect And Use Your Personal Information



KV Cars Ltd, which is a company that trades as All Japanese Motors (We), is committed to protecting and respecting your privacy.

This policy (together with our terms of use and any other documents referred to on it) sets out the basis on which any personal data we collect from you, or that you provide to us, will be processed by us. Please read the following carefully to understand our views and practices regarding your personal data and how we will treat it.

For the purpose of the Data Protection Act 2018 (the Act), the data controller is KV Cars Ltd of 1 Rooth Street, Stockport, Cheshire SK4 1DJ.

Information we may collect from you

We will collect and process the following data about you:

Information you give us

This is information about you that you give us in person at our premises, by filling in forms on our site (our site) or by corresponding with us by phone, e-mail or otherwise. The information you give us may include your name, address, e-mail address and phone number, financial and debit/credit card information, personal description and photographic identification, and any other information relevant to us being able to assist you in your required purchase.

Information we may collect about you

Unless otherwise agreed with you, we will only collect personal data about you, which does not include any special categories of personal information about you (often known as sensitive personal data). This information does, however, include the likes of your name, address, email and contact numbers.

In our role as a credit intermediary, we may, if you require our services, also require information from you to facilitate your credit application to one or a number of our panel of lenders. This information will include your date of birth, employment details, banking details and income.

With regard to each of your visits to our site we will automatically collect the following information:
technical information, including the Internet protocol (IP) address used to connect your computer to the Internet, your login information, browser type and version, time zone setting, browser plug-in types and versions, operating system and platform;
information about your visit, including the full Uniform Resource Locators (URL’s), clickstream to, through and from our site (including date and time), products you viewed or searched for, page response times, download errors, length of visits to certain pages, page interaction information (such as scrolling, clicks, and mouse-overs), methods used to browse away from the page, and any phone number used to call our customer service number.

Information we receive from other sources

This is information we receive about you if you use any of the other websites we operate or the other services we provide. In this case we will have informed you when we collected that data if we intend to share those data internally and combine it with data collected on this site. We will also have told you for what purpose we will share and combine your data]. We are working closely with third parties (including, for example, business partners, sub-contractors in technical, payment and delivery services, advertising networks, analytics providers, search information providers, credit reference agencies). We will notify you when we receive information about you from them and the purposes for which we intend to use that information.


Our website uses cookies to distinguish you from other users of our website. This helps us to provide you with a good experience when you browse our website and also allows us to improve our site. For detailed information on the cookies we use and the purposes for which we use them see our Cookies policy.

Why we need it

We need to know basic personal data in order that we can communicate efficiently with you while you consider purchasing a vehicle from us. Once you have purchased a vehicle from us, we will require this information to generate an invoice, which will form the legally binding agreement both parties are entering. If you request for us to arrange finance on your behalf, we will collect further information from you, in order that our lenders can make a fully informed decision as to whether they agree to accommodate your finance application request.

What we do with it

All the personal data we hold will be processed by our staff in the UK and only they will have access to your data unless there is a legal obligation for us to provide it to anybody else.

We will take all reasonable steps to ensure that your personal data is processed securely.

More specifically we use information held about you in the following ways:

Information you give to us

We will use this information:
to carry out our obligations arising from any contracts entered into between you and us and to provide you with the information, products and services that you request from us;
to provide you with information about other goods and services we offer that are similar to those that you have already purchased or enquired about;
to provide you with information about goods or services we feel may interest you. We will only contact you by electronic means (email or SMS) if you have consented to this. You may withdraw your consent at any time by contacting us directly at [email protected]
to notify you about changes to our service
to ensure that content from our site is presented in the most effective manner for you and for your device

Information we collect about you

We will use this information:
to administer our site and for internal operations, including troubleshooting, data analysis, testing, research, statistical and survey purposes;
to improve our site to ensure that content is presented in the most effective manner for you and for your device;
to allow you to participate in interactive features of our service, when you choose to do so;
as part of our efforts to keep our site safe and secure
to measure or understand the effectiveness of advertising we serve to you and others, and to deliver relevant advertising to you;
to make suggestions and recommendations to you and other users of our site about goods or services that may interest you or them.

Information we receive from other sources

We will combine this information with information you give to us and information we collect about you. We will use this information and the combined information for the purposes set out above (depending on the types of information we receive).

Disclosure of your information

We may share your personal information with:

Any member of our group, which means our subsidiaries, our ultimate holding company and its subsidiaries, as defined in section 1159 of the UK Companies Act 2006.
Selected third parties including:
any of our business partners, suppliers and sub-contractors (finance houses, a list of which will be provided prior to confirming a finance proposal, should it be relevant to your interaction with the company) where this is necessary for the performance of any contract we enter into with you
analytics and search engine providers that assist us in the improvement and optimisation of our site
credit reference agencies for the purpose of assessing your credit score where this is a condition of us or any of our business partners, suppliers and sub-contractors entering into a contract with you.

We will disclose your personal information to third parties:

In the event that we sell or buy any business or assets, in which case we will disclose your personal data to the prospective seller or buyer of such business or assets.
If KV Cars Ltd or substantially all of its assets are acquired by a third party, in which case personal data held by it about its customers will be one of the transferred assets.
If we are under a duty to disclose or share your personal data in order to comply with any legal obligation, or in order to enforce or apply our terms of use or terms and conditions of supply (available from KV Cars Ltd) and other agreements; or to protect the rights, property, or safety of KV Cars Ltd, our customers, or others. This includes exchanging information with other companies and organisations for the purposes of fraud protection and credit risk reduction.

We will not disclose your personal information to third parties to enable them to contact you for marketing purposes unless we have your consent to do so.

Where we store your personal data

All information is stored securely. Information stored in physical form is stored in secure cabinets whilst in use, and in secure cabinets in a locked room once archived. All information you provide to us in electronic form is stored on our secure servers.

The data that we collect from you may be transferred to, and stored at, a destination outside the European Economic Area (“EEA”) by one of our suppliers. It may also be processed by staff operating outside the EEA who work for one of our suppliers. This includes staff engaged in, among other things, the fulfilment of your order, the processing of your payment details and the provision of support services. By submitting your personal data, you agree to this transfer, storing or processing. KV Cars Ltd will take all steps reasonably necessary to ensure that your data is treated securely and in accordance with this privacy policy.

Unfortunately, the transmission of information via the internet is not completely secure. Although we will do our best to protect your personal data, we cannot guarantee the security of your data transmitted to our site; any transmission is at your own risk. Once we have received your information, we will use strict procedures and security features to try to prevent unauthorised access.

How long will we keep it?

We will keep your data during the period you are considering purchasing a vehicle from us. Should you not purchase a vehicle within 3 months or inform us before that point that you no longer wish us to correspond with you about a vehicle, your personal data will be destroyed. If you purchase a vehicle from us, we will keep your data until the end of our financial year (31st May), 7 years from your date of purchase. If you consent to receiving marketing material, any material we send, will only be sent until you notify us that you no longer wish to receive it.

We regularly review the personal data we hold, and delete anything we no longer need. Information that does not need to be accessed regularly, but which still needs to be retained, is safely archived or put offline.

Your rights under GDPR

The right to be informed

You have the right to be informed about the collection and use of your data under GDPR guidelines, as highlighted in the preceding sections of this privacy policy.

The right of access

You have the right to make a written request to access your personal data. This includes a description of the personal data, the purposes for which it is being processed, recipients, retention periods and the right of rectification, erasure, restriction and objections.

We will not charge you for providing you with details of the information we hold about you unless your request is manifestly unfounded or excessive, particularly if it is repetitive, when we will charge you a reasonable fee, based on the administrative cost of providing the information. We may also charge a reasonable fee to comply with multiple requests for further copies of the same information.

The right to erasure

You have the right to request that businesses delete the personal data that they hold on you in certain circumstances.

The right to restriction of processing

You have the right to obtain restriction of processing in certain instances such as: when accuracy is contested, if processing is unlawful, if data is no longer required, pending a right to object action.

The right to object

You have the right to object to processing on the basis of situations such as ‘profiling’ and or behavioural marketing.

Your Rights Marketing and Mailing Lists

We may contact you via email, text, phone or post with marketing related offers and updates. You can unsubscribe from this marketing at any time by informing us by reply.

Changes to our privacy policy

Any changes we make to our privacy policy in the future will be posted on this page and, where appropriate, notified to you by e-mail. Please check back frequently to see any updates or changes to our privacy policy.


Questions, comments and requests regarding this privacy policy are welcomed and should be addressed to KV Cars Ltd, 1 Rooth Street, Stockport, Cheshire SK4 1DJ.


KV Cars Ltd is an FCA authorised company and as such we work to a strict complaints procedure. Therefore, we meet the highest standards when collecting and using information. However, if you do have a complaint, please bring it to our attention by writing to us at our registered address.

If you remain dissatisfied, you may contact the Information Commissioner’s Office by writing to it at Wycliffe House, Water Lane, Wilmslow, Cheshire, SK9 5AF, telephoning 0303 123 1113 or 01625 545745, sending a fax to 01625 524510, or by completing the online email message form at or the online complaints form at

What we would also like to do with your data

We would like to send you information periodically about our products, services and promotions, by post, email and text. If you agree to being contacted in this way, when you contact one of our branches, you will be given the opportunity to inform them of this.

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